South Shore Conservatory: Case for the Campaign

The South Shore Conservatory sought to increase access to quality music and arts education throughout southeastern Massachusetts. This Case for the Campaign expresses the passion behind the goal with text and photos on the full size pages while using fact-driven highlights on the half size pages.

 The viewer could understand how their financial support could further the mission and vision of SSC and learn how a third campus, with more classroom and performance space, and increased programming would enrich the lives of the newly served communities. To honor the tight project budget, this piece was designed to be “evergreen” by using a back pocket that contains quarterly appeal info as the campaign progressed.